Ordinul 1.503/2017 privind modificarea Ordinului ministrului mediului si gospodaririi apelor nr. 578/2006 pentru aprobarea Metodologiei de calcul al contributiilor si taxelor datorate la Fondul  pentru Mediu

decembrie 30th, 2017   •   diverse, News, Noutati   •   no comments   

In data de 28 Decembrie 2017 a fost adoptat Ordinul 1.503/2017 privind modificarea Ordinului ministrului mediului si gospodaririi apelor nr. 578/2006 pentru aprobarea Metodologiei de calcul al contributiilor si taxelor datorate la Fondul  pentru Mediu


Accesand link-urile de mai jos veti putea vizualiza:

ANALIZA comparata a modificarilor prevazute in noul ordin, modificari cu impact in managementul ambalajelor si in activitatea Organizatiilor de Transfer de Responsabilitate.


ANALIZA comparata a modificarilor prevazute in noul ordin, modificari cu impact in managementul ambalajelor    


ANALIZA comparata a modificarilor prevazute in noul ordin, modificari cu impact in declararea pungilor de plastic si plata eco-taxei. 


In prima coloana a fiecarui document se regaseste vechiul ordin, in a doua coloana (marcata cu galben) proiectul supus dezbaterii publice iar in a treia coloana (marcata cu bleu) forma finala a proiectului adoptat.




Despre autor:

Marius Brinzea  detine o experienta manageriala de peste 22 de ani, este absolvent al ProgramuluiMarius Brinzea “Competitive Strategy” in cadrul INSEAD, a activat in pozitii manageriale atat in Romania cat si in strainatate asigurand consultanta  si implicadu-se intr-o serie de proiecte in Europa, SUA si America de Sud.

Proiect de modificare a Ordinului 578/2006 – Metodologia de calcul al contributiilor si taxelor datorate la AFM

octombrie 2nd, 2017   •   diverse, News, Noutati, Strategie   •   no comments   

Incepand din data  de 27 Septembrie a fost suspus dezbaterii publice Proiectul de OM privind modificarea şi completarea Ordinului ministrului mediului şi gospodăririi apelor nr. 578/2006 pentru aprobarea Metodologiei de calcul al contribuţiilor şi taxelor datorate la Fondul pentru mediu.

 Pentru eficientizarea studiului Dumneavoastra privind noile propuneri legislative, mai jos veti gasi 3 analize comparate intre vechiul ordin 2413/2016 si noul proiect de ordin. Textul din noul proiect este hasurat cu galben.

1.       Ambalaje si deseuri de ambalaje / OTR  Pentru a vizualiza analiza click aici         

2.       Administratorii sau proprietarii de depozite deseuri si unitatile teritorial-administrative Pentru a vizualiza analiza click aici    

3.       Ecotaxa-pungi de plasti Pentru a vizualiza analiza click aici    

Veti putea transmite opinii/propuneri/sugestii, în termen de 10 de zile de la data publicării pe site, la Ministerul Mediului /  Administrația Fondului pentru Mediu (probabil pana pe 7 Octombrie).

Dupa adoptarea si publicarea Ordinului in forma finala,  pe aplicatia CHR Ambalaje  veti gasi toate implicatiile generate de catre noile prevederi legale in managementul ambalajelor si deseurilor de ambalaje.

Water and energy – the essence of mankind existence

mai 31st, 2016   •   News   •   no comments   
Water and energy – the essence of mankind existence

Water and energy represents the essence of mankind existence and the fundamental elements of all systems ever built on earth.

More than ever, the evolution of mankind depends on the interconnection, the availability and affordability of these two elements.

Obviously, Elon Musk (Tesla) through his vision, produces fundamental changes on the perception regarding energy and thorough technical solutions developed for energy storage, generates premises of independence energy situations (in the not too far future), both individually (for isolated areas) and at society level.

Maximization of the real benefits of energy trends will be conditioned by the accessibility and affordability of water.

That’s because the interdependencies between water for energy, and energy for water, are based on fundamental common elements (management systems, transport and storage, infrastructure, sustainability and efficiency) and therefore the approach regarding these two elements must be harmonious one.

If in the case of water, the groups of interest (authorities and corporations), through all kinds of regulations, will follow the same strategy – „close the door behind you and make money” (as in the case of fossil fuel), by restricting the access to water, then surely mankind will face the same paradigm that facing today.

But if the policies regarding access and affordability of water will follow first the fundamental interests of the individuals, then surely mankind will enter in a superior stage of evolution.

Disruptive technology will only be an accelerator of it.

What is the future of the actual business models?

mai 7th, 2016   •   Inovation, Inspiration, News, Strategy, Uncategorized   •   no comments   

„59sec” How mobile apps boost your sales conversion and redesign customer experience with your brand.

aprilie 8th, 2016   •   Marketing & Sales, News   •   no comments   

Successful players are adapting faster than their competitors: they increasingly invest in digital and bring innovation—new functionalities in their mobile apps. This usually means shifting investments from traditional marketing channels to digital.

Mobile has been the major disrupter, particularly in the last couple of years. The rise in mobile makes the proliferation of apps ever more critical. Digital usage is shifting customers away from desktop and laptop to mobile—and specifically to mobile apps. When …

More details...

people use mobile devices, they’re using apps, decreasing the influence of the web-based searching.

„59sec”  – Case Study

Kuantero, a Romanian e-marketing agency, faced in 2012 a controversial situation with a customer, a major player in automotive industry, regarding a Google AdWords campaign: lack of conversion.

After a lot of reviews and re-settings of campaigns, the problem still remained. The leads were generated, but, at the end of the month, when the analyses were made, the conversion lacked. Everybody in the agency was puzzled. Why this happened? Why the conversion was so low?

At some point, the agency did a mystery shopping. What was the result? The client’s sales agents followed up the leads in an average of 24 hours. That explained the low conversion rate.




International researchesUntitled

A study developed by Kellogg and MIT in 2007 proves how fast sales representatives response improves contact rates.



Following a meeting between Agency GM Constantin Ferseta and the President of the automotive company, they both conclude that a different approach is necessary to manage this situation. The major inconvenient was that customer has several sales agents, but they could not make them act fast and grab the leads.

In these circumstances Mr. Ferseta developed a new service, 59sec, that act as a set of procedures for sales teams in order to boost conversion rates.

How “59sec” works?

    • Potential customer generates the lead on the company site;
    • In the next second, all sales agents receive notifications on their mobile devices (if they are agents on the ground) or on computer (if they are in a Call Center);
    • First available agent grabs the lead. The counter stops and the lead disappear from the list (in order to avoid duplication);
    • The agent calls the potential client. This fast response generates a UNIQUE experience for client. Usually this translates in increased conversion even 20x higher;
    • After the call, the agent goes to CRM, where he set the status of the lead plus he has to set a follow-up date/time.

If the lead is not grabbed in 10/30 minutes, all agents receive reminders. If the lead is still not grabbed, the manager will receive a notification:

Hey, your sales team could not grab this lead. You are wasting money on Google AdWords and Facebook Ads. Either your team is overwhelmed – or you have to hire more people, either your team has the wrong priorities. Again, you should do something about it.”

If a lead is set to follow-up, the agent is required to enter a date and hour. When the time comes, the agent is notified that he has to do the follow-up. If the follow-up is not done, there are 2 reminders. If the follow-up still is not done, the manager receives again a boss notification.

59sec also provides useful statistics for manager and teams. More details on how to get a guaranteed boost in conversion we can receive from Constantin Ferseta (www.59sec.com, www.kuantero.com). I presume he will grab the lead!



This case highlights the real impact of mobile app on today businesses. Transforming customer experience with the brand in a UNIQUE EXPERIENCE through mobile apps is becoming an unquestionably source of competitive advantage!

When Mr. Ferseta and his team started developing 59sec he was focused, mainly on aspects related with sales operations:

    • Poor response time of internet generated leads;
    • The number of follow-ups required, to successfully conclude a sale;

59sec not only generated a highly increased conversion rate and boost sales,  but actually reshaped customers experience with the brand. Engaging clients with the right experts in the wright time and in the right channel (in order to close a deal) is more than a differentiation tactic, is every customer dream.

Definitely all marketers and sellers must fundamentally reorient upstream. They can no longer rely on simple sales collateral or traditional lead generation method.

First impressions have always mattered, but now they involve building out a relevant and deep digital footprint to reach a potential customer early in the buying process, staying on his short list, and engaging the customer with.

To create distinctive customer experience, companies need to push the boundaries and adopt next-generation digital thinking and practices (what Mr. Ferseta done). And this is only the beginning. Distinctive customer experience needs to develop deep empathy with customers, a clear vision of his entire ecosystem, understanding relevant interactions that extend beyond the experiences the company controls.


Related articles:

Kuantero Launches 59sec, a Mandatory Tool for Any Sales Force – PR.com

Cum sa ajungi la client in doar 59 de secunde? – CRM REVIEW

O agenţie de marketing lansează 59sec, un program de optimizare a vânzărilor companiilor – BrandReport.ro


Marius BrinzeaMarius Brinzea has over 20 years of management experience, graduate of INSEAD Executive Program, acted in various senior management positions both in Romania and abroad, providing consultancy for a number of cross-border projects in Europe.